Abraham
Developed original concept design, brand identity and vision through market and trend analysis. Anticipated market shifts towards sustainability and gender inclusion to create a high fidelity brand concept. Running the company from sourcing, project and team management, concept-to-production ownership, to business development and sales. Developed strategic partnerships with established and emerging creators, including Milk Studios, to create original content from short films to artist collaborations.
Concept
![](https://freight.cargo.site/t/original/i/322581412b4e9a0c4ca60580c1aa29ffbfdb27690ae8a31b81a3919af9809ee2/Screen-Shot-2023-02-27-at-5.57.09-PM.png)
![](https://freight.cargo.site/t/original/i/e8f8bddc2615e96d0594c0b1d2033e4db788716cfedc85bd7f6f9edd91d64668/ABRAHAM-NEW-MOOD-33.jpg)
![](https://freight.cargo.site/t/original/i/226968d6dd77323573f91c183be9208784d888f2458dde6537d263b784b3b155/AbrahamPhotoMood.jpg)
![](https://freight.cargo.site/t/original/i/e33947bac90d77f50eb17f47c22788fb2532eddd9df00557927c1964cf84ce8b/Screen-Shot-2023-02-27-at-5.57.17-PM.png)
![](https://freight.cargo.site/t/original/i/135d637e88fd730dd74e466cc5c6974fefe2a5bd942186183231be8740f0cd59/ABRAHAM-NEW-MOOD-32.jpg)
Fall 2018 Collection
![](https://freight.cargo.site/t/original/i/4023719216c35452c171e0a8afbbe12dd58155dd230b36b700e4497776784174/WEbsite-lookbook-upload-2.jpg)
![](https://freight.cargo.site/t/original/i/fb5ce24ba21309826c421147a70e324c114ee2c9480f113a03695a61dd9e193e/WEbsite-lookbook-upload-1.jpg)
![](https://freight.cargo.site/t/original/i/7476cbb4e9001c752ee403e00370713dde0b335cf9d91f7ae715135f7c49bd70/WEbsite-lookbook-upload-3.jpg)
![](https://freight.cargo.site/t/original/i/3b5564c9f45d73dab9841def662394df00a110867c35af7ab1c886df4a9b28bc/WEbsite-lookbook-upload-5.jpg)
![](https://freight.cargo.site/t/original/i/d4b8bce2e56e4fb17f27f01cffdcfc3be83a57fe2cc601b112ecf0f4a42f36f2/WEbsite-lookbook-upload-8.jpg)
![](https://freight.cargo.site/t/original/i/06886c83ba822d65b768b2e9a73c8112b8115865485c82a189bd993fd2399f25/WEbsite-lookbook-upload-6.jpg)
![](https://freight.cargo.site/t/original/i/ae26d6babe01cdc0db9b84f5bee6f78bb350ce97102aa14ed34119629abe799a/WEbsite-lookbook-upload-7.jpg)
![](https://freight.cargo.site/t/original/i/e745c0e0c6f0f8c1a97fa71d2cc851d2afbc748c37011a63756b850fd689e89c/WEbsite-lookbook-upload-9.jpg)
![](https://freight.cargo.site/t/original/i/df9cf36108bbf543e0e83907ab01bd0f34b33c5b7fd72f5924261bba79a870e1/WEbsite-lookbook-upload-10.jpg)
![](https://freight.cargo.site/t/original/i/58ced4f128a3b6295bb80162e81a972936b4fd5b434a5211f697d9264819afc3/WEbsite-lookbook-upload-18.jpg)
![](https://freight.cargo.site/t/original/i/abe1cf27b4a36c645500eba27dcb3fc5efb5acff0d48319ce008791d36a2a955/WEbsite-lookbook-upload-17.jpg)
![](https://freight.cargo.site/t/original/i/266fc660ba47c14ac53de7f3f23741fc66c2f7babe4311931ee647a47cc5b2fa/WEbsite-lookbook-upload-15.jpg)
![](https://freight.cargo.site/t/original/i/bc3d627f57d7d7c82398b20290a372811d35cda9ee939d67b6545007574d4a8e/WEbsite-lookbook-upload14.jpg)
![](https://freight.cargo.site/t/original/i/1cb53d1a287df6b8d47d17ad8f0fa7269cd2d23cec26af41d2e4f2b579f1f1b6/WEbsite-lookbook-upload-13.jpg)
![](https://freight.cargo.site/t/original/i/659cf134efb6dfbc0ac7945d26755a5f971e5bd78bd90c76bf98a0fce9568f6c/WEbsite-lookbook-upload-12.jpg)
![](https://freight.cargo.site/t/original/i/942e8e2532d20574bdc94770f613cf4e07d4f9d6562b89f74313e929e1b91521/WEbsite-lookbook-upload-11.jpg)
Spring 2018 Collection
![](https://freight.cargo.site/t/original/i/b60d1826b71499afb3a9f0050bd8f59bcf04ff14d1a981112f008f197407dbce/C02_3865.jpg)
![](https://freight.cargo.site/t/original/i/a31a90ae31a98e7ac5c6bb5716dd8da7a253aac104ba41bf976ff903c448ba95/Abraham-Spring-18-Lookbook-12-.jpg)
![](https://freight.cargo.site/t/original/i/d780411b8173ac567d10028b29fef73125a04372e71ca2edf445c5e332df458b/Abraham-Spring-18-Lookbook-13-.jpg)
![](https://freight.cargo.site/t/original/i/bcfd5e4a699d2f9196214de8e3e0a0547d8f1dbe22e608f4f9ade55ebb20d006/Abraham-Spring-18-Lookbook-11-.jpg)
![](https://freight.cargo.site/t/original/i/660947b1e53a9b61f9f9483830efd102f67bf62dfdd0d6ea32568502867b45c5/Abraham-Spring-18-Lookbook-10-.jpg)
![](https://freight.cargo.site/t/original/i/b07a39f1181c2089ba9795b859544f745645fbbdc95a59d042cf3c7d48523592/Abraham-Spring-18-Lookbook-9-.jpg)
![](https://freight.cargo.site/t/original/i/96e46c016e094ff2f0d3c2b339e7ebc70a36cb7e8f2a439991d74da761422c5e/Abraham-Spring-18-Lookbook-8-.jpg)
![](https://freight.cargo.site/t/original/i/fda21ed8faa21f2890d0f892fa887efdf5399266102b0a59256968dd2d74418f/Abraham-Spring-18-Lookbook-6-.jpg)
![](https://freight.cargo.site/t/original/i/f4930da0ce89cca2c71c8effe04e001a9a447dc8c2f89467148e632d9aca0988/Abraham-Spring-18-Lookbook-5-.jpg)
![](https://freight.cargo.site/t/original/i/28913717ae4d3fad2d2b242e98f057c8900f25a1cc986f12e2f047139994070a/Abraham-Spring-18-Lookbook-4-.jpg)
![](https://freight.cargo.site/t/original/i/576f92ba1d8c9deedd2457100a21749c76197dcdbc3459c7f7302785518e8669/C02_4299.jpg)
![](https://freight.cargo.site/t/original/i/73c8746acd3250d4be1406f48f6bb34108566cfe9aa3bad3377801a8b510ea59/Abraham-Spring-18-Lookbook-3-.jpg)
![](https://freight.cargo.site/t/original/i/8d320bd168e978cc65a5f8bfdd94d0cf3dd1284d790e7503a89dd32079eb34b9/Abraham-Spring-18-Lookbook-2-.jpg)
![](https://freight.cargo.site/t/original/i/a0f47277d32dc3d414637cfc3f432b84c7c7724501ea1a8b4a03ef9c3ab4c5e2/abraham-ss18-final-web-18.jpg)
![](https://freight.cargo.site/t/original/i/8d9cdfb16f30478462cf1c35f97fb8cd5dcf1927411b6820c1c65f6c3057e90a/abraham-ss18-final-hi-res-24.jpg)
![](https://freight.cargo.site/t/original/i/aa83f46108b86c13f43e5a8e86ba72a725f87b082ad21073add98437a1b11629/C02_5662.jpg)
Process
Milk Studios Spring 2018