Developed original concept design, brand identity and vision through market and trend analysis. Anticipated market shifts towards sustainability and gender inclusion to create a high fidelity brand concept. Running the company from sourcing, project and team management, concept-to-production ownership, to business development and sales. Developed strategic partnerships with established and emerging creators, including Milk Studios, to create original content from short films to artist collaborations.

Concept

Fall 2018 Collection

Spring 2018 Collection

Process