Founder and creative director of circular fashion brand specializing in circular design. Utilizing recycled goods and innovating on sustainable practices to create an elevated brand. As sole founder, work encompasses all facets of business from creative direction, project management, business and financial operations, sourcing, team building, marketing, and strategy.

Concept

Spring 2023

Photography- Dimanche Model - Riley Hiller

Fall 2022

Photography - Jenna Saraco
Models - Chloe Franzen and Tirtha Ratnam

Spring 2022

Photography - Chloe Horseman
Styling and AD -  Jessi Frederick 
Model - Polina Zavialova at Heroes

Fall 2021

Photography - Jenna Saraco and Nicole Steriovski
Styling - Lilli Millhiser 
Model - Alisha Bansal 

Spring 2021

Photography - Jenna Saraco and Nicole Steriovski
Styling - Lilli Millhiser
Model - Loulou Westlake at Heroes 

Led the concept and execution for all collection categories at this Women’s Global brand, achieving the highest consecutive sales in 13 years across the last 3 seasons. Collaborate and coach a team of 5+ to evolve and elevate a successful brand through strategizing key growth opportunities and concept-to-market ownership.

Concept 

Process

Fall 2020 Collection

Prefall 2020 Collection

Spring 2020 collection

Creative Director
Brand Founder
Circularity Expert

Emily is a dynamic design leader who specializes in design direction and concept for esteemed high end, global, and nascent brands. 

She evolves brand identity by anticipating trends, spearheading new product categories, and driving existing businesses. Her diverse background attests to her proactive nature, strategic acumen, and adaptability to shifting priorities. Naturally collaborative, she is skilled at developing a creatively nurturing environment and producing excellence within a team.

Tackling the challenges of a startup DTC maternity brand by consulting with the Founder on brand identity and positioning, creative direction, product design, and strategy. Develop concept, core palettes, and print direction for seasonal collections through vintage sourcing, market research, and materials sourcing. Designed and executed collection of 8 drops per year across all categories, working closely with in house team and overseas partners from concept to production. Conducted rigorous fit clinics through various stages of pregnancy and postpartum to ensure product viability. Scouted manufacturers, mills, and other partners to strategically boost performance.

Concept

Process

Line Plan / Assortment / Fittings 

Developed original concept design, brand identity and vision through market and trend analysis. Anticipated market shifts towards sustainability and gender inclusion to create a high fidelity brand concept. Running the company from sourcing, project and team management, concept-to-production ownership, to business development and sales. Developed strategic partnerships with established and emerging creators, including Milk Studios, to create original content from short films to artist collaborations.

Concept

Fall 2018 Collection

Spring 2018 Collection

Process